Creating fearless international agents of change

PEARSON COLLEGE

This project is an oldie but a a goodie.

Lester B. Pearson College of the Pacific, located at the southwestern tip of Vancouver Island, is one of 17 United World College educational institutions around the world. Up to 200 students ages 16-19 from over 40 countries—as well as diverse socioeconomic, political and cultural backgrounds—live, work and serve collectively on campus for two years within a mission to create a more peaceful and sustainable world.

Although Pearson was established in 1974, the college had never considered or developed its brand. Combo was retained to create the brand strategy and marketing plan, and to execute the creative that came out of this.

We hit such a home run that not only did other UWC schools ask if they could copy our materials, but UWC’s London headquarters updated its brand and materials to reflect our strategy and creative.

Project scope: strategy, website, print materials, animation, photography