A new model of patient-centred care

THE IBD CENTRE OF BC

Inflammatory Bowel Disease is an unpreventable, complex, chronic, relapsing and often debilitating lifelong disease of the digestive tract. So far, there’s no cure. Chances are, you’ve never heard of IBD. That’s because an inflamed bowel is often too embarrassing to talk about.

In 2017, a group of IBD specialists and advocates working in British Columbia saw the need and urgency for improved delivery and management of IBD patient care in the province. They formed a not-for-profit society with the goal of bringing the entire patient care team together under one roof for a seamless flow of clinical care as well as education and research.

The centre’s directors retained Combo to develop its brand, as well as print and digital materials.

The intention of the website was to dispel the stigma of IBD through stories of people living with it. We were privileged to meet with a number of impressive individuals ranging in age from 14 to 65. They wanted to speak up—to show others struggling with IBD that you can lead full and meaningful lives while coping with the disease. The result is a series of compelling stories and images that anchor the site.

The centre had discussed creating a video, but lacked the funds to do so. However, Combo's extremely talented animation intern made it possible for us to produce the video on a tight budget. We were even able to record the voiceover for free at Vancouver Public Library's digital media studio, Inspiration Lab.

Project scope: strategy, identity + applications, website, print materials, photography, animation and video