Creating relevance for an influential voice

HARVARD
LAW SCHOOL EELP

Harvard Law School’s Environmental & Energy Law Program provides unbiased and pragmatic analysis of American environmental and energy issues. Often the go-to advisors for US policy-makers in these sectors, the program lacked brand recognition separate of Harvard Law School. Combo’s assignment was to create a visual identity and online presence for the program that would reflect its influential voice in the environmental policy world, and help it to disseminate complex information simply and elegantly through multiple communication channels.

Rather than work within the confines of the traditionalist Harvard brand, the maverick program was keen for us to develop logo concepts that emphasized its informed and balanced approach to policy advising. Combo landed on a solution that embraced as key elements the program’s multiple policy expertise and neutral approach to advising. Each triangular shape of the new logo is based on a perfectly balanced square that together provide a forward-moving synergy. A subtle reference to the letter “H” and the red accent ties the logo to the core Harvard identity.

The program’s website revolves around in-depth content and quick access to crucial information. We established a clear information hierarchy that was reflected in the site’s no-nonsense yet approachable typography. As the site is updated frequently with the latest developments in environmental and energy law policy, we set a range of quick entry points to the most requested tools and media, based on the site’s analytics.

Project scope: brand identity, website