Nailing the art of construction storytelling

LEPP CONSTRUCTION

Lepp Construction collaborates with leading architects and interior designers to build exceptional residences throughout Greater Vancouver. The owners, recognizing the need to align their brand with their exemplary work, approached Combo for a comprehensive brand refresh.

Our journey began with developing a robust strategy, which guided us in creating an entirely new brand. This transformation was most prominently showcased through a striking new logo, intuitive website and eye-catching project hoarding.

Writing played a pivotal role in this rebranding effort. We recognized a common industry oversight: while most contractors share the same polished images of finished projects as architects do, these shots often fail to communicate the build work involved. To address this, we took an innovative approach. For most images on a project, we provided detailed descriptions of the processes and craftsmanship required to achieve the final result.

This narrative approach has proven invaluable to potential clients. It offers them a deeper understanding of the skill, effort and attention to detail that goes into creating each space. By bridging the gap between visual appeal and technical expertise, we've helped Lepp to showcase their finished homes while also highlighting the journey of excellence that defines their work.

Project scope: strategy, identity and applications, website, hoarding, print portfolio